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This web site has the following in the site, "Despite todays multi-channel potential, donor relationship management is as demanding as ever." We noticed that the web page also stated " Everyday, your constituents are choosing to connect with a variety of non-profits simultaneously through different marketing channels, including direct mail and online." It also said " Turn your donor data into contacts that are unique for them and how they like to give. Like Our Social and Online Support." The header had Magnet as the highest ranking optimized keyword. It is followed by Magnet Direct, direct, and fundraising which isn't as ranked as highly as Magnet. The next words magnetdirect.com uses is direct marketing. non-profit was included and might not be understood by web engines.